There is something
about the word FREE that makes you feel a little bit special. Those four
letters stir a sleeping element that sparks at the sight and flickers with
anticipation at a promise of something that might otherwise be unobtainable, or
was perhaps previously uninteresting. FREE suggests accessibility, indicates
towards the potential. After all, who would dismiss a compliment? Even if
there’s not an impressive bargain to be had you’re still left with a feeling of
triumph for not having parted with a penny. It’s instant gratification and one
in the eye for others who had to pay for theirs, especially if it’s FREE for a
limited time only. It means you got in there just in time; you were on the
ball, and retail savvy.
And that is why my
novel, Ring Around Rosie, is FREE to download for the next five days. Because I
want people to feel that way about owning my book; that they saved a few
pennies when times were hard, that they’ve earned themselves a treat after a
long, unyielding year. It’s nearly Christmas after all: a time for giving :-)
Download here
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